How the Good, Better, Best Quote Builder works
Enter your basic price and what it includes, then what the standard and premium levels add and how much more they cost. Prices round up to the next $5.
The options below are written for a customer: good, better and best, with the middle one marked most popular.
The average sale shows what happens if a third of customers pick each option. In practice many pick the middle, which still lifts your average.
It's an estimate. Watch what your own customers choose and adjust the packages.
Tips from the trade
- Make the basic option something you're still happy to do at that price.
- Make the premium option genuinely better, not just more expensive. Some customers always want the best.
- Name the packages in words customers understand, not trade terms.
A worked example
Here's the example that's already filled in above, so you can see how the Good, Better, Best Quote Builder works before you enter your own numbers.
- Your business nameGreen Street Lawn Care
- The jobweekly lawn care
- Prices are pervisit
- Basic price$45
- Basic includesMowing and blowing
- Standard includesMowing, edging, trimming and blowing
- Standard costs more by30%
- Premium includesEverything in Standard, plus weed control and bed cleanup
- Premium costs more by70%
With those details, it writes:
Green Street Lawn Care: Options for your weekly lawn care GOOD: Basic, $45 per visit Mowing and blowing BETTER: Standard, $60 per visit (most popular) Mowing, edging, trimming and blowing BEST: Premium, $80 per visit Everything in Standard, plus weed control and bed cleanup Just let us know which option you'd like, and we'll get you on the schedule.
If customers split evenly across the three, your average sale would be about $62 instead of $45, 37% more. Your options are ready below.
Related free tools
- Invoice and Quote Maker: make a clean quote or invoice with your logo and line items, then print it or save it as a PDF.
- Quote Follow-Up Text Writer: polite texts to send 2, 5 and 10 days after a quote, so fewer jobs slip away.
- Margin vs Markup Calculator: see the margin your markup really keeps, and the markup you need to hit your goal.
When you need more than the free Good, Better, Best Quote Builder
This tool writes one document. Running a business means doing it on every job, with your own rates saved and a quote you can send.
Good, Better, Best Quote Builder questions
What is good better best pricing?
It's offering three versions of a service at three prices, so customers choose between options instead of deciding yes or no. It usually raises the average sale.
Which option do most customers choose?
Often the middle one, because it feels like a safe, good-value choice. That's why it's worth making the middle option the one you most want to sell.
How much more should the higher options cost?
Many businesses start with roughly 25% to 40% more for the middle and 60% to 100% more for the top, then adjust based on what customers pick.
Does this work for one-time jobs?
Yes. A house wash, a detail or a deep clean can all have a basic, standard and premium version.